Celebrity endorsements are used to connect people to brands. The celebrity should encompass all the brand values and be a good representative of their message and image. If people have a good relationship with the celebrity they will look more favourably with the brand. Celebrities are seen as role-models and consumers value their opinion on … More The best use of celebrity endorsements
Student life is all fun and games until the last 6 months when you’re drowning in assignments, revising for exams, and need to find a job. Graduate schemes are a great way to get into the industry and gain valuable knowledge and training. The schemes are usually 1 or 2 years and give graduates a … More An insight into the graduate interview process
Brands have to stay relevant to their customer but is re-branding ever the answer? Brand identities have embedded symbols that help customers to make a connection between the company and their image. These symbols hold powerful messages about brand values and meaning. Why would companies consider re-branding? Their brand has been associated with something negative … More Is re-branding ever the answer?
Isn’t it strange that even in a crowded room you can still hear when someone says your name? More than anything, our name is the word we’re most sensitive to. This insight can be applied as a marketing strategy. A targeted advert will become much more noticeable and relevant if the consumer’s name is incorporated … More Stand out from other marketing with personalisation
This month Topshop customers had the opportunity to ride a giant water slide down Oxford Street and Guinness drinkers could enhance the taste of their beer by watching a video of specific shapes and colours. How is this possible? Virtual Reality of course. Virtual reality is a powerful marketing tool because it allows brands to give their consumer something … More Best uses of Virtual Reality this month
When I mentioned starting a new placement, many people were quick to give me advice on how to make the best first impression. From their advice and my own personal experience, here are my thoughts on the do’s and don’ts when starting a new job: “Be on time” Do. People really do notice who … More Advice for the office newbie
In my opinion personality tests seem rather trivial because we are all unique with our own personalities. With that being said I can’t help but partake in the occasional social media quiz about like what Disney character I would be? This is purely to give myself a confidence boost when I am compared to a Disney … More Myers Briggs
Perhaps you’ve just been given a task and you don’t know where to start? Or maybe you’ve been working on something for a while and you’ve suddenly reached a creative standstill? Maybe you simply don’t know what to get a loved one for their birthday? Welcome to an issue we all experience… writers block! Here … More Writers… what’s the word? Oh yeah… block!
This is the excerpt for a placeholder post. It can be deleted, or edited to make it your own. … More Is email marketing the most powerful advertising tool?