Workshops and Networking Opportunities
‘New Year, New Challenges’ NYC workshop – Tuesday 12th January, 9.30-4.00
The university ran some optional workshops in the first few weeks of January which they called ‘New Year, New Challenges’. I decided to attend the NYC workshop because it was advertised in an email as ‘a radio advert in a day’ and radio is a form of advertising I would like to learn more about. The day included guest lectures from practitioners, group working with agencies and a chance to talk to former students about their practice.
Global Radio ran the morning session and I learnt a tremendous amount about radio advertising. I never realised how creative it would be and also how difficult it is to create a story without any visual aid. We were split into groups and together created a radio ad for New York City. They took us through the whole process of getting a brief, developing ideas, producing a script and presenting our advert to the rest of the workshop class.
Afterwards we had the chance to talk to recent graduates about their developing careers in early practice. Here I spoke to a PR student working for a London agency and learnt a lot about her journey to get there. This also confirmed that I would like to work in London too. I found the graduate discussions really informative and gained some great contacts.
Advertising Trip to Finland – March 2016
A few spaces became available on the 2nd year advertising trip two weeks before they were due to fly to Finland. An email was sent 1st year students asking if anyone was interested and since I am never one to turn down an opportunity, I signed myself up!
This was the first time since starting my degree I actually had a live brief and I was able to apply the things I learnt in class to a genuine campaign. We travelled to the Heart of Finland for a week and created a campaign to advertise that particular area via social media and other low-cost platforms.
I worked in an international team of 6 with other students who attended university in Spain, Germany, Finland, Holland and the Netherlands. The students varied in age and some had been studying their degree for 4 years. This meant that I could learn from their experience and I was inspired by many of their ideas. It was also interesting to work with people whom English was not their first language.
Lecturers from the different universities gave us a morning lecture on our task for that day and advice on our approach. The afternoon was spent with our group and together we wrote the creative brief, developed ideas, created the campaign and finally pitched the idea to the client. Alongside this we had a few excursions such as a bus tour and a trip to Helsinki.
It was a fantastic experience and I learnt many valuable skills. To top it off our group’s campaign had a special mention for being the most creative.